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SENTINEL — Fashion Brand Protection

Brand Protection

Built for Fashion.

Every other firm protects everyone. We only protect fashion — from the drop to the shelf, across every platform counterfeits appear.

Get Your Brand Threat Assessment
127,431 Counterfeits Removed 23+ Platforms Monitored <72 Hour Avg. Takedown 5 Continents $50B+ Annual Fashion Counterfeiting Market 60% of All Seized Counterfeits Are Apparel & Accessories 73% of Consumers Lose Brand Trust After Buying Fakes Fake Listings Appear Within 48 Hours of Product Launch Sneaker Resale Counterfeits Exceed $3B Annually 1 in 4 Online Luxury Purchases Is Counterfeit 98.7% Takedown Success Rate Fashion IP Theft Costs 750,000+ EU Jobs Annually
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The Threats Facing Fashion Today

The 48-Hour Knockoff

Your new collection drops and counterfeits appear on marketplaces within 48 hours. AI-generated product photos and rapid overseas manufacturing mean fakes are faster and more convincing than ever.

The Social Commerce Epidemic

TikTok Shop, Instagram storefronts, and WhatsApp groups have become the fastest-growing channels for fashion counterfeits. Viral 'dupe culture' normalizes purchasing fakes — and platform enforcement can't keep up.

The Factory Leak

Counterfeiters cultivate relationships with factory personnel and suppliers to obtain patterns, tech packs, samples, and production overruns — creating fakes that are nearly indistinguishable from authentic product.

The Fake DTC Store

Sophisticated counterfeit websites impersonate your brand with stolen photography, fake sale pricing, and paid social ads — defrauding your customers directly and eroding trust in your real channels.

Protection Programs

Not one-size-fits-all monitoring. Programs built around the rhythms of fashion — from drop windows to seasonal cycles.

Launch & Release Protection

For limited drops & capsule releases
  • Pre-launch monitoring for leaked designs and samples
  • Real-time surveillance across 20+ platforms during launch windows
  • Rapid-response takedowns within the critical first 72 hours
  • Post-launch counterfeit trend analysis

Runway-to-Retail Protection

For seasonal collection cycles
  • Season-long monitoring aligned to your production calendar
  • Counterfeit tracking from lookbook leak through end-of-season
  • Monthly State of Brand reports with seasonal intelligence
  • Customs coordination during peak import periods

Direct Channel Protection

For brands selling direct-to-consumer
  • Detection of counterfeit sites impersonating your brand
  • Social media ad fraud monitoring (fake sale ads)
  • Return fraud intelligence (counterfeit swap detection)
  • Fake review and consumer complaint monitoring

Factory-to-Floor Integrity

For brands manufacturing overseas
  • Factory audit and production leak investigation
  • Unauthorized overrun and sample theft detection
  • Vendor compliance monitoring and protocols
  • Intelligence on counterfeit production clusters

Strategic Reporting & Advisory

For leadership and legal teams
  • Monthly executive intelligence briefs
  • Platform-by-platform enforcement metrics
  • Counterfeiter network mapping across platforms
  • Litigation-ready evidentiary packages
Your designs deserve more than a generic takedown.

Built for Your Brand

Emerging Brands

Just found your first fake?

You shouldn't need a legal team to fight back. We handle everything — from detection to takedown — so you can focus on designing.

Growth-Stage

Drowning in manual takedowns?

Your team's time is worth more than copy-pasting cease-and-desist notices. We've built the platform relationships and enforcement systems that remove counterfeits 10x faster.

Drop Culture & Limited

Drops sell out. Fakes show up.

Your drops are cultural moments. Counterfeiters know this. We monitor pre-launch, track factory intelligence, and shut down fakes before your customers are deceived.

Established Labels

Global brand, global problem.

Multi-country enforcement with customs partnerships and litigation-ready evidence packages. Your brand was built over decades — we deliver the infrastructure to protect it.

Start Protecting Your Brand

Request a complimentary Brand Threat Assessment. Our team will analyze counterfeit activity targeting your brand across 20+ platforms — at no cost.