Consumer Technology
Our pioneering expertise and global partnership network enable our Consumer Technology clients to regain control of their Intellectual Property in an evolving international market place.
The combination of today’s rapid development in terms of counterfeit quality, ease of access, and increasing globalization disrupting the fashion industry has given way to more globally
conscious consumers who are increasingly likely to turn to counterfeits over retail. As the prevalence of counterfeiting accelerates, having innovative and sustainable brand protection strategy is increasingly important.
WHO WE ARE
We are a global team with local market and language expertise. Our team of experts all have passions for or backgrounds in fashion. Our unique first hand knowledge of the industry both from the consumer and business perspective allows our team to be unique and passionate advocates for your brands products and rights.
Our partnerships with 10 major eCommerce and social media networks ensures efficient and rapid take-down of infringing products. We are also have an ear to the ground within the manufacturing community within China and can gain advanced knowledge of counterfeits in production before they even hit the market allowing our clients to take preventive action.
WHAT WE DO
We advise across all functions along the value chain—consumer insights, digital brand protection, product integrated anti-counterfeiting devices, supplier auditing, and grey market inventory control. We offer a full suit of anti-counterfeiting solutions including:
SENTINEL
Digital
Digital Monitoring and ID
24/7 Monitoring on over 20 Ecommerce and Social Media websites where 90% of counterfeits online are sold.
Investigation
Our investigative teams are trained on how to detect and link the operations/platforms of counterfeit dealers across platforms to ensure a comprehensive takedown action.
Takedown
We partner with the IACC and cultivate relationships with major ecommerce websites to ensure smooth and rapid removal of infringing products.
After Action Report
On a monthly basis SENTINEL will compose a report of the takedown and investigative actions taken on your behalf.
Producer Insights
Based on our investigations we will update your teams on the latest strategies being employed by counterfeiters to imitate your products.
Evidence Collection
We can also provide digital and video evidence to your legal team to proceed with legal action towards counterfeiters if desired.
SENTINEL
Anticounterfeiting Strategy Consulting
State of Brand Report
Comprehensive report on the prevalence of counterfeiters targeting your brand and the degree to which they have overcome anticounterfeiting measures/replicated product.
Enforcement Solutions
SENTINEL can partner with customs and border agencies around the world to make sure they have the knowledge basis to identify counterfeits and stop their import/export.
Integrated Product Solutions
Product innovations to make counterfeits easily identifiable and more difficult to produce.
FEATURED EXPERTS
Digital Solutions
SENTINEL Digital + in-depth forensic analysis into the digital trends of counterfeits targeting your brand.
Supply Chain Solutions -
Production
When outsourcing oftentimes counterfeiters can developed contacts to personnel and factories in a brand’s supply chain, enabling them to source more accurate materials and push forward production times. SENTINEL can implement stricter inventory and document management on the manufacturing side and investigate and remove the source of leaks.
Supply Chain Solutions -
Grey Market
Ensure your products do not fall into the hands of unauthorized retailers/distributors who may not adhere to brand values or contracts.
Brennan Noailles
Director Investigations
Wenjie Li
Managing Director
Consumer Technology
Kailun Yin
Director APAC